Challenge
For the Woman Abuse Working Group, the hunt was on. They needed a dynamic, creative writer and researcher to create an awareness-raising document with a focus on the issues of woman abuse and sexual violence. And it wasn’t just a document, it was a campaign that needed to appeal to the entire community, generate interest, and maintain its value as the years passed by.
Response
For ClearWorks, the challenge was obvious. There are so many messages out there. So many causes, so many appeals for support. For broad appeal, this message simply had to be a quick read. Other communities had tackled similar projects and were left with lengthy, text-heavy reports that were meticulous in detail and rich in content, but time consuming to read. We had to differentiate ourselves. So we did just that, with an eye-catching and eyebrow raising brochure that fits in the palm of your hand but folds out to an inviting poster that sends you straight to the WAWG website for the answers to all the questions you suddenly have. ClearWorks authored the wealth of fresh content that rests on the site and stands the test of time with continual updates. Now that’s a cause worth caring about.