Challenge
With a wealth of education and job opportunities, abundant housing, business, social services, health, and recreational options, attracting immigrants to the Region of Waterloo seems like a snap. But hang on, the opportunities may be endless, but they’re boasted about on a website – reading required. At the Region of Waterloo, they wondered how to reach an audience new to Canada and also potentially new to the English language.
Response
There just so happens to be a number of tricks up our sleeves at ClearWorks. Writing for readers at risk of literacy and language difficulties is easily accomplished when you know exactly what you’re dealing with. Years of experience in adult literacy programming taught us precisely how to write for new readers. When it comes to website content, we choose our words carefully and use our space wisely, so even the most reluctant readers can get to the point.