You have an important message. It simply has to get through to everyone. So, what’s the best way to reach your entire audience?
Answer: Clear Writing!
We have some surprising news for you …
- Did you know that nearly half of all Canadians have some difficulty with reading and writing?1
- Did you know they can only deal with material that is simple and clearly laid out?2
Many even have difficulty locating a single piece of information in a short text that’s free of distracting information.
Yes, nearly half of our population is struggling. And the other half? You can bet they’re too busy to read large amounts of text to gain small amounts of information.
In other words, if your message is lengthy or complex, you’ve just lost your entire audience. Consider Clear Writing and you’ll reach every reader!
1,2 Programme for the International Assessment of Adult Competencies (PIAAC), Statistics Canada, 2013