Challenge
As the host for Ontario Learn’s nationwide Adult Literacy Educator Certificate Program, Project Read had a dilemma. The program was simply low on enrolment. Recognizing that promotion would open the door for participants, Project Read engaged ClearWorks to fashion marketing materials to attract their target audience.
Response
At ClearWorks, the overriding belief is that clarity counts! If you’re looking to attract an audience, your message has to be clear, concise, simple, and brief. And, it has to speak to your reader by answering questions and offering solutions. So ClearWorks assembled two creations – one for potential students, the other for the managers or supervisors with professional development dollars to spend. Eye-catching, inexpensive to mail and suitable to email, the marketing materials opened to a poster attractive enough to place front and centre on any corkboard. Ready to sign up? According to the poster, it’s easy!