BMO Bank of Montreal

Challenge

Upholding their new brand promise of Making Money Make Sense means BMO Bank of Montreal simply has to ensure that all communication to the public is clear and easy to understand. As they launched this brand, clear messaging came to mind. And recognizing that clarity begins in-house, they felt certain that internal communications needed to focus on clarity, too. So, with 40,000 employees to train in the art of Clear Writing, BMO’s Director of Brand went straight to work.

Response

Engaged in November 2008, ClearWorks began by facilitating a Clear Writing workshop for 20 of BMO’s top executives. That successful pilot led to a training series of customized in-house workshops, spanning numerous departments in both Toronto and Montreal. Several of these departments, including Marketing, Direct Banking, and Recruitment & Intake, continue to enlist ClearWorks’ editing services to ensure that both their internal and external communications remain true to their brand promise. And what about training those 40,000 employees in a cost-effective manner? ClearWorks condensed its Clear Writing workshop into a web-based training video, now housed on BMO’s intranet. Convenience – pure and simple. Now any employee can access training with the click of a mouse.